Brazil has introduced new artificial intelligence regulations ahead of its 2026 general election, placing restrictions on how AI systems can influence political information and voter decisions. The rules, adopted by the country’s Superior Electoral Court, address concerns over AI-generated disinformation, deepfakes and the spread of misleading political content. A key measure prohibits AI assistants and chatbots from expressing electoral preferences, ranking candidates or providing political recommendations, even when users directly request such guidance. The framework builds on earlier regulations that banned deepfakes in political advertising and required labels for AI-generated campaign content. In an analysis for Dublin City University’s Law and Technology Blog, Ana Luiza Marques examines Brazil’s sector-specific approach alongside regulatory developments in South Korea, Singapore, the United States and the European Union. The analysis also highlights enforcement difficulties and broader challenges involving algorithmic transparency, political microtargeting and AI governance. Brazil’s framework demonstrates how election-focused rules are being used to address the risks of AI in democratic processes.
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