Better Collective has launched Playbook, an artificial intelligence-powered betting solution in Brazil, aiming to provide sports fans with personalised recommendations and data-driven betting insights. Initially focused on football, the platform allows users to generate customised betslips from sports-related content and access them through their preferred regulated sportsbooks. The service is expected to roll out through X, Telegram and Discord. Better Collective said Playbook has already driven millions of bets to its sportsbook partners since its initial launch in the United States in September 2025. The Brazilian launch comes ahead of the World Cup and marks part of the company’s plan to expand the product internationally. Co-CEO Jesper Søgaard said Brazil is an important market for the company and that the launch supports its ambition to make Playbook a central part of sports engagement. Better Collective has also expanded its strategic partnership with X, naming Playbook an Official Partner to support its global growth. Further market launches are planned, subject to local regulations and user preferences.
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