Artificial intelligence is now widely embedded in Puerto Rico’s business ecosystem, with a V2A Consulting study showing that 86% of organizations already use AI tools and most plan to expand investment. Companies across retail, logistics, and manufacturing are using AI to automate customer service, improve decision-making, and process data more efficiently, helping them address structural challenges such as labor shortages and workforce limitations. Small and mid-sized firms report gains in productivity, faster operations, and better customer experiences. However, the report warns that AI’s benefits depend heavily on data quality and responsible use. While AI can process large volumes of information quickly, it cannot replace human judgment or contextual understanding. Poor inputs or overreliance on automated outputs can lead to flawed decisions. Experts also highlight ongoing concerns around talent shortages, weak governance, and workforce disruption. The key takeaway: companies that adopt AI strategically, with proper oversight and training, are better positioned to gain long-term competitive advantage.
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