Fiji’s National E-Commerce Strategy 2025–2029 outlines a roadmap for expanding digital commerce across the country. The strategy includes initiatives to strengthen digital payment systems, improve logistics networks and encourage businesses to adopt digital platforms. Artificial intelligence is expected to play an important role in areas such as supply-chain optimization, digital marketing and data-driven business analytics. By modernizing the digital commerce ecosystem, Fiji hopes to improve the competitiveness of local businesses and expand access to international markets.
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