Meta is exploring a new concept known as agentic commerce, where artificial-intelligence agents can perform purchasing decisions on behalf of consumers. The idea involves AI assistants that can compare products, negotiate prices and complete transactions automatically based on user preferences. According to company discussions, these systems could eventually transform online shopping by allowing AI tools to manage routine purchasing decisions such as subscriptions or household goods. The concept builds on recent advances in generative AI and autonomous decision-making software. Technology companies increasingly believe that AI agents capable of interacting with digital marketplaces could represent the next major evolution in e-commerce platforms. However, widespread adoption would also require robust safeguards to address issues such as fraud prevention, consumer protection and data privacy.
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