Egypt-based Arady Misr has introduced “Masri,” an artificial intelligence agent designed to reshape how land is evaluated, marketed, and traded in the country. The system aims to replace fragmented decision-making in the land sector with a data-driven digital ecosystem that improves transparency, efficiency, and investment accuracy. Masri uses advanced analytics to assess land value, infrastructure potential, legal conditions, and market trends, while also generating conceptual project designs and promotional materials within minutes. The platform allows landowners and investors to visualize development opportunities, compare multiple sites, and make faster investment decisions using real-time insights. According to company leadership, the goal is to shift the market from estimation-based practices to structured, measurable, and intelligent decision-making supported by artificial intelligence. The system also integrates marketing automation tools to enhance content creation and streamline real estate promotion.
Read more here
