Google continues to dominate the search engine market in Azerbaijan, maintaining its position as the primary gateway for online information, while Google remains the most widely used platform for web queries. At the same time, ChatGPT is gradually carving out a niche as a conversational AI tool, reflecting growing interest in generative artificial intelligence services across the country. While traditional search engines still lead in general information retrieval, AI-based assistants are increasingly being used for tasks such as writing support, summarization, and interactive problem-solving. The shift highlights a broader global trend where conventional search and AI-driven dialogue systems are beginning to coexist rather than directly replace each other. In Azerbaijan, this dynamic suggests an emerging digital ecosystem where users rely on both structured search engines for navigation and AI tools for more personalized, context-aware assistance, marking an early stage in the integration of generative AI into everyday online behavior.
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