In an opinion piece, Peter Deselaers argues that journalists in Namibia should engage more actively with artificial intelligence rather than avoid it. He notes that AI is already widely used in newsrooms, with most journalists applying it weekly, often without formal guidelines or disclosure practices. Despite its growing presence, many media organizations still lack structured training and clear ethical frameworks. Deselaers highlights both opportunities and risks. AI can improve efficiency through transcription, translation, and data processing, allowing journalists more time for investigative reporting and storytelling. However, he warns that AI also threatens information integrity by enabling disinformation, reinforcing bias, and disrupting traditional media business models.
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