New Zealand business leaders are giving the country low marks for its current pace of artificial intelligence adoption, warning that companies are both overusing and misusing AI in key areas while lacking clear direction on where it should be applied. In the Aotearoa Digital Priorities Report 2026, Technology Users Association of New Zealand chief executive Craig Young said there is growing concern about “overuse of AI in the wrong places,” reflecting inconsistent implementation across industries. The report, based on interviews with executives from major organisations including banks and logistics firms, highlights a broader gap between enthusiasm for AI and practical, effective deployment. Leaders say many businesses are experimenting with AI tools without fully understanding their limitations or long-term impact.
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