Google India has launched a new campaign featuring Bollywood actor Shah Rukh Khan to highlight the multilingual capabilities of its Gemini artificial intelligence assistant. Conceptualized and written by Prasoon Joshi, the campaign was developed by Google in collaboration with McCann India and Nirvana Films. The campaign aims to make Gemini more approachable for internet users in Tier 2 and Tier 3 Indian cities, where artificial intelligence adoption remains comparatively focused on English speaking metropolitan audiences. The films portray Gemini as a supportive assistant that can listen, understand and help users with everyday decisions across multiple languages. While Gemini supports text, video, speech and images, the campaign focuses on personal interactions and regional language use to make the technology feel more accessible. Google India Vice President Marketing Shekar Khosla said the campaign seeks to connect technology with users’ everyday experiences, languages and emotions. Prasoon Joshi said the stories were inspired by relatable moments and were designed to present Gemini as a companion that supports people in their own language.
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